The Personal Brand Game

For athletes and creators building real influence through a strong personal brand. Subscribe for brand-building strategy, mindset, and story-driven content.

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How Coco Gauff’s Early Business Moves Redefine Athlete Branding

In today’s sports landscape, personal branding extends far beyond the scoreboard. Coco Gauff’s recent AP News interview reveals an athlete-driven blueprint: at just 21, she’s launching a management firm and mentoring small businesses through her UPS partnership. This proactive approach underscores a new era in which athletes build ventures alongside their competitive careers. Source: AP Photo/Kin Cheung Planning Ahead Pays Dividends Most athletes focus on peaks such as championships and...

2 days ago • 1 min read

How Travis Hunter Is Building the Athlete Brand of the Future

Travis Hunter is positioning himself to become one of the most successful athlete brands of the next decade. His off-field strategy is intentional, diversified, and far ahead of his peers. By analyzing his brand-building moves, this case study outlines a modern blueprint that other athletes can follow to grow their personal brand and unlock long-term opportunities. photo by Adidas Background Athlete: Travis Hunter Age: 22 Position: Cornerback / Wide Receiver College: University of Colorado...

26 days ago • 2 min read